Privacy Policy

This privacy policy is intended to inform users of this website about the nature, scope and purpose of the collection and use of personal data by the website operator (SX Consulting Group GmbH).

The website operator takes your data protection very seriously and treats your personal data confidentially and in accordance with the statutory provisions, in particular the EU General Data Protection Regulation (GDPR).

The following privacy policy applies to the use of the website www.alpha-one.com (hereinafter „website“) as well as to our external online presences, such as our social media profiles.

As new technologies and the constant further development of this website may result in changes to this data protection declaration, we recommend that you read the data protection declaration again at regular intervals. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

Definitions of the terms used (e.g. „personal data“ or „processing“) can be found in Art. 4 GDPR.

By using this website, you consent to the collection, use and transfer of your data in accordance with this privacy policy.

Provider and responsible body within the meaning of the Data Protection Act:

SX Consulting Group GmbH
Herzogstr. 23 A
80803 Munich

Tel: +49 (0) 89 28 72 460-0
Fax: +49 (0) 89 28 72 460-29
info@sx-consulting.com

Relevant legal bases In
accordance with Art. 13 GDPR, we inform you of the legal bases of our data processing.
 If the legal basis is not stated in the privacy policy, the following applies

The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR. The legal basis for
the processing for the fulfillment of our services and the implementation of contractual measures as well as answering inquiries is Art. 6 para. 1 lit. b GDPR. The legal basis for
processing for the fulfillment of our legal obligations is Art. 6 para. 1 lit. c GDPR.
And the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event
that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR
serves as the legal basis.


Terms used

„Personal data“ means any information relating to an identified or identifiable natural person (hereinafter „data subject“). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

„Processing“ means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data.

The „controller“ is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.


Integration of third-party services and content

We use content or service offers from third-party providers within our online offer in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as „content“).
The basis for this is our legitimate interest (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR).

This integration always presupposes that the third-party providers of this content are aware of the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content.
 Third-party providers may also use so-called pixel tags (invisible graphics, also known as „web beacons“) for statistical or marketing purposes. Pixel
tags can be
used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, referring websites, visit time and other information about the use of our online offer, as well as being linked to such information from other sources.


Cooperation with processors and third parties

If we involve third parties in the performance of contracts, they will only receive personal data to the extent that the transfer is necessary for the corresponding service.
If we disclose data to other persons and companies (processors or third parties) as part of our processing, transfer it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract
pursuant to Art. 6 para. 1 lit. b GDPR), if you have given your prior consent, if a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we outsource certain parts of data processing and commission third parties to process data on the basis of a so-called „order processing contract“, this is done on the basis of Art. 28 GDPR.
 This means that we try to contractually oblige our processors to use personal data only in accordance with the requirements of data protection laws and to ensure the protection of the rights of the data subject.


Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or the disclosure or transfer of data to third parties, this will only take place if it is done to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests.

Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Art. 44 et seq. GDPR are met. This means, for example, that the processing takes place on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA through the „Privacy Shield“) or compliance with officially recognized special contractual obligations (so-called „standard contractual clauses“).


Hosting

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating this online offering.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to our online offering on the basis of our legitimate interests in the efficient and secure provision of this online offering in accordance with Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of order processing contract). Art. 28 GDPR (conclusion of order processing contract).


Access data

The website operator or the website provider collects data about access to the website
on the basis of our legitimate interest (see Art. 6 para. 1 lit. f. GDPR) and stores these as „server log files“ on the website server.
 In doing so, we automatically record both your interaction with us and data about your computer or mobile device.

When you access our website, data is automatically transmitted from your browser to our web server.

The following data is logged in this way:
– website visited
– date and time of access
– amount of data sent in bytes
– source from which you accessed the page
– browser used
– operating system used
– IP address used

The server log files are stored for a maximum of 7 days and then deleted. The data is stored both for logging user behavior and for statistical purposes, as well as for security reasons, e.g. to be able to investigate cases of misuse.

We reserve the right to check the log data retrospectively if there is a justified suspicion of unlawful use based on concrete evidence.
 If data must be retained for reasons of proof, it is excluded from deletion until the incident has been finally clarified.


Usage data

Where necessary, we collect and use so-called usage data from you. This is personal data that enables the use of our website and billing.

In doing so, data is collected that contains both the time criteria of your use of our offer, as well as the scope of use and your identification features.

We would like to point out that we are permitted to generate user profiles, i.e. compiled data on the course of visits to our pages, for advertising purposes, for market research purposes and for the design of our website. These user profiles do not provide any information about your person and are not merged with any other data collected by us, so that a person cannot be identified by merging different data.
 You have the right to object to such use of your data at any time.


Reach measurement & cookies

This website uses cookies for pseudonymized reach measurement, which are transmitted to the user’s browser either from our server or the server of a third party.
 Cookies are small files that are stored on your end device. Your browser accesses these files. The use of cookies increases the user-friendliness and security of this website.

If you do not want cookies to be stored on your device to measure reach, you can object to the use of these files here:

– Cookie deactivation page of the Network Advertising Initiative: http://optout.networkadvertising.org/?c=1#!/
– Cookie deactivation page of the US website: http://optout.aboutads.info/?c=2#!/
– Cookie deactivation page of the European website: http://optout.networkadvertising.org/?c=1#!/

Common browsers also offer the setting option of not allowing cookies.
 If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can also be deleted in the browser’s system settings.
 Note: There is no guarantee that you will be able to access all functions of this website without restrictions if you make the appropriate settings.


Collection and processing of personal data It is generally

possible to use our website without providing personal data. If personal data (e.g. name, address or e-mail addresses) is collected on our pages, this is always done, as far as possible, on a voluntary basis in the form of voluntary data entry by the user.

For example, we process personal data from our contact form or our newsletter registration.
 The processing is carried out in compliance with the applicable data protection regulations.

The website operator only collects, uses and passes on your personal data if this is permitted by law or if you consent to the collection of data. Personal data is all information that can be used to identify you personally and which can be traced back to you – for example, your name, e-mail address and telephone number.

You can also visit this website without providing any personal data. However, in order to improve our online services, we store your access data to this website (without personal reference). This access data includes, for example, the file you requested or the name of your Internet provider. By anonymizing the data, it is not possible to draw conclusions about your person.
 The background to this is our legitimate interest in fulfilling our contractually agreed services and optimizing our online offering.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. Unrestricted, complete protection of data against access by third parties is therefore not possible.


Handling of contact data

If you contact us as the website operator via the contact options offered, your details will be stored so that they can be used to process and answer your inquiry. This data will not be passed on to third parties without your consent.
 This applies both to contact via our contact form, as well as for e-mail messages, contact by telephone or via social media.

User data can also be stored in a customer relationship management system („CRM system“) or comparable inquiry organization.


Dealing with comments and contributions

If you leave a contribution or comment on our website, your IP address will be stored. This is done on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR. GDPR and serves the security of us as the website operator: If your comment violates applicable law, we could be prosecuted, which is why we have an interest in the identity of the author of the comment or post.


Newsletter subscription

The website operator offers you a newsletter in which it informs you about current events and offers.
 If you would like to subscribe to the newsletter, you must provide a valid e-mail address.

If you subscribe to the newsletter, you agree to receive the newsletter and the procedures described.

Registration procedure: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registering you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no-one can register with other people’s e-mail addresses.

Logging: Subscriptions to the newsletter are logged in order to be able to prove the subscription process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the mailing service provider are also logged.

Registration data: To subscribe to the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name so that we can address you personally in the newsletter.

The newsletter and the performance measurement associated with it are sent on the basis of the consent of the recipients pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with Section 7 para. 2 no. 3 UWG or on the basis of the legal permission pursuant to Section 7 para. 3 UWG.

The registration process is logged on the basis of our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of users and also allows us to provide proof of consent.

Revocation and termination: You can revoke your consent to receive the newsletter at any time and thus cancel your newsletter subscription.
 You will find the unsubscribe link at the end of each newsletter. Your personal data will be deleted after you unsubscribe. Your consent to receive the newsletter will expire at the same time.

However, we may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims.


Newsletter – performance measurement

The newsletters contain a so-called „web beacon“, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected.

This information is used for the technical improvement of the services based on the technical data or for the analysis of the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times.

The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor, if used, the intention of the mailing service provider to observe individual users.
 The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.


Data protection information in the application process From time to time,

we also offer jobs in our company on our website and the associated opportunity to apply for the corresponding positions.
 We process the applicant data only for the purpose and in the context of the application procedure in accordance with the legal requirements.
Applicant data is processed to fulfill our (pre-)contractual obligations in the context of the application process within the meaning of Art. 6 para. 1 lit. b. GDPR Art. 6 para. 1 lit. f. GDPR, insofar as the data processing becomes necessary for us, e.g. in the context of legal proceedings (in Germany, § 26 BDSG also applies).

The application procedure requires applicants to provide us with their application data.
 If we offer an online form, the necessary applicant data is marked and otherwise can be found in the job descriptions. Personal details, postal and contact addresses and the documents relating to the application, such as cover letter, CV and references, are generally required.
 Applicants can also voluntarily provide us with additional information.

By submitting their application to us, applicants consent to the processing of their data for the purposes of the application process in accordance with the type and scope set out in this privacy policy.

Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR are voluntarily communicated as part of the application process, their processing is also carried out in accordance with Art. 9 para. 2 lit. b GDPR (e.g. health data, such as severely disabled status or ethnic origin).
Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR are requested from applicants as part of the application process, their processing is also carried out in accordance with Art. 9 para. 2 lit. a GDPR (e.g. health data if this is necessary for the exercise of the profession).

If provided, applicants can send us their applications using an online form on our website. The data is transmitted to us in encrypted form in accordance with the state of the art.
 Applicants can also send us their applications by e-mail. Please note, however, that e-mails are generally not sent in encrypted form and applicants must ensure that they are encrypted themselves. We therefore cannot accept any responsibility for
the transmission path of the application between the sender and receipt on our server and therefore recommend using an online form or sending by post.
 Instead of applying via the online form and by e-mail, applicants can of course still send us their application by post.

The data provided by applicants may be further processed by us for the purposes of the employment relationship in the event of a successful application.
 Otherwise, if the application for a job offer is not successful, the applicant’s data will be deleted. Applicants who have given their consent to be included in our „talent pool“ (see below) are exempt from this deletion.
 Applicants‘ data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time.

Subject to a justified revocation by the applicant, the deletion will take place after a period of six months so that we can answer any follow-up questions about the application and meet our obligations to provide evidence under the Equal Treatment Act. Invoices for any travel expense reimbursements are archived in accordance with tax law requirements.


YouTube
We integrate videos from the „YouTube“ platform of the provider YouTube LLC, (901 Cherry Avenue, San Bruno, CA 94066, USA), represented by Google LLC, (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

Privacy policy: https://www.google.com/policies/privacy/
Opt-Out: https://adssettings.google.com/authenticated


Instagram

Functions and content of the Instagram service may be integrated into our online offering. These are offered by Instagram LLC, (1601 Willow Road, Menlo Park, CA, 94025, USA), („Instagram“ for short).

The integrated functions may include, for example, content such as images, videos or texts and buttons with which users can express their liking of the respective content or subscribe to the author of the content or our contributions.

If the users are members of the Instagram platform, Instagram can assign the access to the above-mentioned content and functions to the users‘ profiles there.

Privacy policy of Instagram: http://instagram.com/about/legal/privacy/


Use of social media plugins from Facebook

We use the Facebook
 social plugin on this website, which is operated by Facebook Inc, (1 Hacker Way, Menlo Park, CA 94025, USA), or if you are based in the EU, by Facebook Ireland Ltd, (4 Grand Canal Square, Dublin 2, Ireland), („Facebook“ for short).

The basis for the use is our legitimate interest in the analysis, optimization and operation of our online offer (within the meaning of Art. 6 para. 1 lit. f. GDPR).

The plugins of the social network „Facebook“ can include interaction elements as well as content (e.g. videos, graphics or text contributions).
 The integrations are recognizable by the Facebook logo or the terms „Like“, „Like“ or „Share“ in the typical Facebook colors (blue and white).

Information on all Facebook plugins can be found via the following link: https://developers.facebook.com/docs/plugins/

Facebook complies with European data protection law and is certified under the Privacy Shield agreement:
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

The plugin establishes a direct connection between your browser and the Facebook servers. The website operator has no influence whatsoever on the nature and scope of the data that the plugin transmits to the Facebook servers.

You can find more information on this at: https://www.facebook.com/help/186325668085084

The plugin informs Facebook that you as a user have visited this website. There is a possibility that your IP address will be saved.
 If you are logged into your Facebook account during your visit to this website, this information will be linked to it.

If you use the functions of the plugin – for example by sharing or „liking“ a post – the corresponding information is also transmitted to Facebook.
 If you click the „Like“, „Like“, „Share“ or a corresponding button, Facebook automatically assigns your IP address to your user account.
 This allows you to link our website to the pages of your Facebook profile.
 This process can only take place if you are logged in to Facebook at the same time, which allows Facebook to assign the visit to our pages to your user account.

If you would like to prevent Facebook from linking this data to your Facebook account, please log out of Facebook before visiting this website and delete the stored cookies.

You can make further settings for data processing for advertising purposes or object to the use of your data for advertising purposes via your Facebook profile.

You can access the settings here: –
Profile settings on Facebook: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
– Cookie deactivation page of the US website: http://optout.aboutads.info/?c=2#!/
 – Cookie deactivation page of the European website: http://optout.networkadvertising.org/?c=1#!/

We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook.
 Which data is collected, used and processed by Facebook, for what purpose and to what extent, and what rights and settings options you have to protect your privacy, can be found in Facebook’s privacy policy. You can find these at: https://www.facebook.com/about/privacy/

Facebook pixel, custom audiences and Facebook conversion
Within our online offer, the so-called „Facebook pixel“ of the social network Facebook is used due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes.
This is operated by Facebook Inc, (1 Hacker Way, Menlo Park, CA 94025, USA), or if you are based in the EU, by Facebook Ireland Ltd, (4 Grand Canal Square, Dublin 2, Ireland), („Facebook“ for short).

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law:
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

With the help of the Facebook pixel, it is possible for Facebook to determine the visitors of our online offer as a target group for the display of ads (so-called „Facebook ads“). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called „custom audiences“).

With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying.

With the help of the Facebook pixel, we can also analyze and better understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called „conversion“).

The processing of data by Facebook takes place within the framework of Facebook’s Data Usage Policy.
Accordingly, the general information on the display of Facebook ads applies, which can be found in Facebook’s data usage policy: https://www.facebook.com/policy.php

Specific information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616

You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads.
To set which types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads
 The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and also via the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).


Google Analytics

This website uses „Google Analytics“, a web analysis service offered
by Google LLC, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA), („Google“ for short).

The basis for this are our legitimate interests in the optimization and analysis of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR.

The Google Analytics service uses „cookies“ – text files that are stored on your end device. The information collected by the cookie is usually transmitted to a Google server in the USA and stored there.

Google LLC is committed to complying with European data protection law and is certified under the Privacy Shield Agreement: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

IP anonymization applies when using Google Analytics via our website. The IP address of the user is shortened within the member states of the EU or the European Economic Area and in the other contracting states of the agreement.
 Only in individual cases is the IP address initially transmitted in full to a Google server in the USA and truncated there.
 This shortening eliminates the personal reference of your IP address. The user’s IP address transmitted by the browser is not combined with other data stored by Google.

As part of the contract data agreement that we as the website operator have concluded with Google LLC, Google LLC uses the information collected to analyze website usage and website activities and provides the website operator with services related to Internet usage.
 Under certain circumstances, pseudonymous user profiles can also be created from the processed data.

The data collected by Google on our behalf is used to evaluate the use of our online offering by individual users, e.g. to create reports on the activity on our website and to improve our online offering.

You have the option of preventing the storage of cookies on your device by making the appropriate settings in your browser.
 However, there is no guarantee that you will be able to access all functions of this website without restrictions if your browser does not allow cookies.

You can also use a browser plugin to prevent the information collected by cookies (including your IP address) from being sent to Google and used by Google. The following link will take you to the corresponding plugin: https://tools.google.com/dlpage/gaoptout?hl=de

Alternatively, you can prevent Google Analytics from collecting data about you within this website by clicking on this link Opt-Out-Cookie.
Click on the link above to download
an „opt-out cookie“. Your browser must therefore allow the storage of cookies. If you delete your cookies regularly, you will need to click on the link again each time you visit this website.

Here you can find more information about the use of data by Google LLC:
– Data collected by Google partners: https:
//policies.google.com/privacy/partners?hl=de – Settings about advertising that is displayed to you https://adssettings.google.de/authenticated
 – Use of cookies in advertisements https://policies.google.com/technologies/ads?hl=de

Users‘ personal data is deleted or anonymized after a maximum of 32 months.


Google (Re-)Marketing Services

We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR. GDPR) the marketing and remarketing services („Google Marketing Services“ for short) of Google LLC, (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), („Google“ for short).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google marketing services allow us to display advertisements for and on our website in a more targeted manner in order to present users only with advertisements that potentially match their interests.
If, for example, a user is shown ads for products that they have been interested in on other websites, this is referred to as „remarketing“.

For these purposes, when our and other websites on which Google marketing services are active are called up, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as „web beacons“) are integrated into the website. With their help, an individual cookie, i.e. a small text file, is stored on the user’s device (comparable technologies can also be used instead of cookies).

The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com.
 This file records which websites the user has visited, which content they are interested in and which offers they have clicked on. Furthermore, technical information on the browser and operating system, referring websites, time of visit and other details on the use of the online offer may also be stored.

The IP address of the user is also recorded, whereby we inform Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is it transmitted in full to a Google server in the USA and shortened there.
 The IP address is not merged with the user’s data within other Google offers.

Google may also combine the aforementioned information with such information from other sources. If the user subsequently visits other websites, he can be shown advertisements tailored to his interests.

User data is processed pseudonymously as part of Google marketing services. This means that Google does not store and process the user’s name or email address, for example, but processes the relevant data in relation to cookies within pseudonymous user profiles. This means that, from Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is.
 However, this does not apply if a user has expressly allowed Google to process the data without this pseudonymization.

The information collected by Google marketing services about users is transmitted to Google and stored on Google’s servers in the USA.

The Google marketing services we use also include the online advertising program „Google AdWords“.
In the case of Google AdWords, each AdWords customer receives a different „conversion cookie“. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers
find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

We may also integrate third-party advertisements on the basis of the Google marketing service „AdSense“. AdSense uses cookies to enable Google and its partner websites to place ads based on users‘ visits to this website or other websites on the Internet.

We may also use the „Google Tag Manager“ to integrate and manage Google analysis and marketing services on our website.

Further information on the use of data for marketing purposes by Google can be found on the overview page: https://www.google.com/policies/technologies/ads
Google’s privacy policy is available at https://www.google.com/policies/privacy.

If you wish to object to interest-based advertising by Google marketing services, you can use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences.


Google Fonts

We integrate the fonts („Google Fonts“) of the provider Google LLC, (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), („Google“ for short).

Privacy policy: https://www.google.com/policies/privacy/
Opt-Out: https://adssettings.google.com/authenticated


Google ReCaptcha

We integrate the function for recognizing bots, e.g. for entries in online forms („ReCaptcha“) of the provider Google LLC, (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), („Google“ for short).

Privacy policy: https://www.google.com/policies/privacy/
Opt-Out: https://adssettings.google.com/authenticated


Google Maps

We integrate the maps of the „Google Maps“ service of the provider Google LLC, (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), („Google“ for short).

The use of Google Maps and the information obtained via Google Maps is subject to the Google terms of use and the additional terms and conditions for Google Maps.

The processed data may include, in particular, IP addresses and location data of users, which, however, are not collected without their consent (usually in the context of the settings of their mobile devices).
 The data may be processed in the USA.

Privacy policy: https://www.google.com/policies/privacy/
Opt-Out: https://adssettings.google.com/authenticated


Your rights as a user of our services

Under the applicable laws, you have various rights with regard to your personal data. If you wish to exercise these rights, please send your request by e-mail or by post, clearly identifying yourself, to the contact details given above.

Below you will find an overview of your rights:

You have the right to request confirmation as to whether data concerning you is being processed. If this is the case, you have the right to free information about this data and to further information and a copy of the data in accordance with Art. 15 GDPR.

You have accordingly. Art. 16 GDPR, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.

In accordance with Art. 17 GDPR, you have the right to demand that data concerning you be deleted immediately or, alternatively, to demand that the processing of the data be restricted in accordance with Art. 18 GDPR.

You have the right to request to receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request that it be transferred to other data controllers, insofar as this is technically feasible.

In accordance with Art. 77 GDPR, you also have the right to lodge a complaint with the competent supervisory authority if you believe that the processing of your personal data is unlawful.


Right of withdrawal

You have the right to withdraw your consent to the processing of personal data in accordance with Art. 7 para. 3 GDPR at any time with effect for the future.


Right to object

You can object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR.

The objection may be made in particular against processing for direct marketing purposes. If we process personal data for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising. This also applies to profiling insofar as it is associated with such direct advertising.

If you object, your personal data will no longer be processed unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.


Deletion of data

If your request does not conflict with a legal or internal company requirement to retain data (e.g. data retention), you have the right to have your data deleted.

The data processed by us will be deleted or its processing restricted in accordance with Art. 17 and 18 GDPR.
 Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

According to legal requirements in Germany, the retention period is 6 years in accordance with § 257 para. 1 HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and 10 years in accordance with § 147 para. 1 AO (books, records, management reports, accounting documents, commercial and business letters, for tax-relevant documents, etc.).


Automated decisions including profiling

You have the right not to be subject to
a decision based
solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.


Data security

We make every effort to ensure the security of your data within the framework of the applicable data protection laws and technical possibilities.

Your personal data is transmitted to us in encrypted form. This applies to your orders as well as to any login functions and the like.

We use the SSL (Secure Socket Layer) coding system, but would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.
 To protect your data, we maintain technical and organizational security measures that we continually adapt to the state of the art.

We also do not guarantee that our service will be available at certain times. Disruptions, interruptions or failures cannot be ruled out. The servers we use are carefully backed up on a regular basis.


Internal contact point

If you wish to correct, block, delete or obtain information about the personal data stored about you, or if you have questions regarding the collection, processing or use of your personal data or wish to revoke your consent, please contact the following e-mail address: info@sx-consulting.com


Changes to the privacy policy

If changes are made to our privacy policy in the future, the changes will always be found on these pages.


 Privacy policy – SX Consulting Group GmbH, as of 01.05.2024